Small Businesses make a Strong Contribution to Communities, but can be More Effective.

Small businesses are often the backbone of engagement in local communities.  When I was involved with the Burbank Chamber of Commerce, I was always impressed with how the local store, repair shop or professional was engaged with everything from working with local schools to speaking at city council meetings. Their volunteering, along with funding, is organic and real.  Too often their efforts go unrecognized.  There are many tools that large businesses utilize in their corporate social responsibility work that can be easily adapted to help small businesses be successful in their efforts to be a good neighbor.  Tools on how to more effectively engage employee volunteers.  Ways to look at leveraging your contributions/sponsorship budgets.  Utilizing the business’s core competencies, and values, to benefit the community in a way that also adds bottom line business value.  I encourage small and medium size businesses to put together a community relations plan to better manage their efforts while maximizing their investment.  It doesn’t need to be complex, but a road map to help plan for what makes strategic sense and almost as importantly gives you a solid reason when you say no to requests.  There are so many problems and issues that we face that need help.  Healthy communities mean healthy customers.   High school and college graduates provide for a stronger job pool for future hires.  Jobs provide opportunity to buy homes, purchase goods and services, contribute to the tax base.  The alternative is unemployable people who either require social services or get caught on the wrong side of the law and enter the criminal justice system.  Let’s harness the collective power of small and medium size businesses to be part of the solution to many of societies challenges while creating a healthier environment for businesses to thrive.  www.bclc.uschamber.com

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Serenbe, an Innovative Model of Community Building through Smart Development

There is a beautiful oasis close to Atlanta, GA, but yet far from the hustle and bustle of the city and reminiscent of a simpler time.  The place, Serenbe, derived from “Serenity” and “Be,” is not just a place, but a story.  It involves the Nygren family, and how the love of a weekend retreat turned into a vision that is a model for planning, acclaimed around the world.  Steve Nygren ran a successful restaurant business in eight states.  One weekend his wife saw an ad for a farm that was for sale close to the city so they took their girls out to experience the farm and see the animals.  While they had no intention of buying the farm that day, they followed their heart. They started going out on weekends and staying in a cabin as they had rented out the main farm house.  They soon decided to sell the restaurant business, sell their home in Atlanta and move to the farm.  The girls attended local schools and Steve and Marie tended to running a working farm.  Nice story, but not usually the type of story I post.  Here is what’s most interesting to me.

One day bulldozers arrived to clear trees for a potential housing development.  Steve was able to stop the dozers, track down the owner of the land and buy it.  And they bought additional land.  Their concern was to protect the natural beauty, but then something clicked, that to truly protect this Oasis, Chattahoochee Hill, they would have to get the whole community, including the other neighboring land owners, involved.  They hosted community meetings on the potential of a comprehensive development plan.  These meetings were contentious to say the least.  What kept bringing the neighbors back was Marie’s cobbler.  Working with the local governments, getting them to think out of the box, and getting the other property owners to realize that their land would actually be more valuable with this sort of plan, they had a big challenge ahead.  Today Serenbe is more than the original farm.  There is a  hamlet, where people live and go to school.  The development is not only a model of environmental sustainability but a deliberate design of including the natural elements into the plan versus blocking  them out.  It was designed with a true sense of community.  A place where neighbors know their neighbors.  A place where the community is engaged.  Much of the offerings in the market are grown locally.  The three restaurants (soon to be four) serve locally grown, and healthy (most of the time) meals.  HGTV’s 2012 Green Home is located in Serenbe. www.serenbe.com/greenhome There is interest in this development from urban planners across the country and as far away as China.  Steve had to work hard to get these results as the systems set up by various governments work against this type of planning.  The plan states that 70% of the land remains undeveloped.  But the density in the 30% is much higher than usually allowed.  This helps breaking down the “walls’ that separate people and helps build the community feeling.  Everything is organic, and so far the residents are healthier than their counterparts in the city.  So an  area that probably would have turned into mile after mile of housing developments and shopping centers, is a combination of forest, farmland and little communities.  This model is proving to be economically sound.  Which almost seems too good to be true.

I have had the opportunity to stay at the Inn at Serenbe twice in the last six months and talk with Steve and Marie.  As an innovative model of community building through smart development, we held the Points of Light board retreat at the farmhouse this week.  As I type this, on my way back to reality.   To me, Serenbe demonstrates how much of our existing structure is archaic and to meet the demands of our future economic, environmental and cultural realities, we must not be stuck in our current models and we must be allowed to imagine the possibilities and build a future that is responsible and effective.  And the blueberry cobbler really is the best that I have ever had!  www.serenbe.com

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Trends in Workplace Giving: A Collection of Thoughts

From the research I have done and the conversations I have had, here are the major factors in the change to workplace giving over the last 15 to 20 years.

  • Less Trust (i.e. scandals)
  • Expanded opportunities to give elsewhere (internet,
    social media)
  • Diminishing loyalty (by employees towards companies
    and companies towards employees)
  • Greater knowledge of issues (leads to a greater
    desire to personally direct donations)
  • Diversification of workforce (diversified interests
    and issues)

These trends have led United Way and other workplace giving programs to move toward donor directed giving to keep employees participating.  Would these employees still give to the directed nonprofit on their own, probably if they are that passionate to direct to it.

Based on this, have workplace giving programs then moved from an opportunity to pool resources to tackle some of a community’s most challenging issues to an employee service to help employees with their individual giving?  If this is the case, how can companies best structure the employee engagement aspects of their philanthropy and community engagement programs?  To me, workplace volunteering is the place to put the emphasis.  With volunteering, the company is placing its resources to help its employees be involved directly in issues that are important to them, the community and the company in a way that works for them, Pro-bono, episodic, fundraisers, etc.  This helps build awareness of community issues, and greater affinity between the employee, their fellow employees and the company, will leverage the company’s community initiatives (including visibility) and most importantly create meaningful positive impact in the community.

While I think employee giving programs where a majority of the participants direct their gifts is a great service/benefit for employees, the amount of company resources devoted to it should be viewed primarily through this lens and not through the philanthropy lens.  To really help the community, unleash the compassion, brainpower and time of employees in a meaningful way that will benefit society in far greater ways.

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Help the Spirit of the Presidents’ Summit Live On

Fifteen years ago today I sat in front of Independence Hall in Philadelphia at the Presidents’ Summit for America’s Future.  This event, Chaired by General Colin Powell, along with Presidents Gerald Ford, Jimmy Carter, George H. W. Bush and Bill Clinton, with Nancy Regan, came together as a call to action to get more Americans engaged in their communities to help solve some of our most serious social issues with a focus on youth.  Delegates from business, nonprofits, governments, community associations and educators met by issue areas, geographic locations, constituencies and in total to develop plans of action.  At Disney, we pledged one million magical hours of service and established a national partnership with the Boys & Girls Clubs of America connecting individual clubs with Disney Store locations.  Convened by the Points of Light Foundation and the Corporation for National and Community Service, a new organization was born out of the summit… America’s Promise Alliance.  The summit was the dream of the late Governor George Romney of Michigan.  Governor Romney was the CEO of American Motors and was chair of the National Volunteer Center, the predecessor organization to Points of Light.  Unfortunately Governor Romney did not live to see the summit.  It was an amazing event of bipartisan support for one of our country’s strongest virtues and that is volunteering.  We have continually seen this bipartisan support up through the last presidential election when then Senators McCain and Obama suspended campaigning, pledged their support for the Serve America Act and embraced on stage at Service Nation.  Somehow we have lost that spirit of bipartisanship around something that should be celebrated by all and we are fighting for the survival of AmeriCorps and other national service programs.  As we have seen time and time again by Presidents and other statesmen, volunteering is part of our fabric and makes us strong.  We need to rekindle the sprit that permeated the Summit, and the nation, 15 years ago.  We can’t afford not to come together to work for the betterment of our communities.  The future of the nation depends on it.  www.pointsoflight.org www.americaspromise.org www.nationalservice.gov

 

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Leadership is Key to Strong Voluntary Organizations

This is National Volunteer Week which is appropriate for the topic of my speech I gave yesterday.  I was honored to present the keynote address at the University of Notre Dames’ Alumni Senate on Leadership and Volunteerism. This group of almost 270 people, presidents of Notre Dame Alumni Clubs from around the world, meets annually in South Bend.  While there is paid Alumni Association staff located at the University, it is up to these local volunteer leaders to ensure that the Clubs are vibrant and relevant. One of the core tenets of the University, as well as the Clubs, is service to others.  As many of us are working to increase the quality and impact of volunteering, my focus of this talk was just that.  These Clubs regularly volunteer.  I challenged the group to think of different ways to create change beyond the usual activities.  Skill based volunteering is a powerful tool and is usually discussed in the context of business.  These Clubs, or any group, can also have skill based programs.  And what a better group than experienced college graduates.  The questions are the same. What are the needs of the community and specifically what needs of identified nonprofits can Club members address?  There was a lot of interest in this from the audience.  I was pleased to see, and then speak with many afterwards, who are up for the challenge.  They recognized the aspects of the continuum of service and how the level of impact increases with skill based service.  As we face more challenges in our communities, regions and globally, we need to also use the same brainpower that we use in our paid jobs in our volunteer jobs.  This speech was a skilled based/pro-bono volunteer opportunity where I used my expertise to specifically address how to improve and sustain a critical component of the Alumni Association.  While I didn’t attend Notre Dame, and in fact my alma mater is a rival on the football field, the needs in the community are too great not to work together. We must use our volunteer time and talent in a more effective and efficient manner. Notre Dame President Emeritus, Father Hesburg, said it beautifully: “The world always needs energy, imagination, concern, idealism, dedication, commitment, service.” http://www.pointsoflight.org/our-work/research/sbv

 

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Stories from Eight Decades: A Celebration of Senator Wofford’s 86th Birthday

Last night we had the honor of attending Stories from Eight Decades: A Celebration of Harris Wofford’s 86th Birthday.  Moderated by Jonathan Capehart, member of the Washington Post editorial board, Harris shared “Stories from My Life” as part of Youth Service America’s 25th Anniversary events.  The Ritz Carlton in Georgetown was filled with many long time friends and colleagues.  I have had the honor of knowing him for more than the last 15 years, first meeting him during the planning for the Presidents’ Summit on America’s Future.  To give a little background, Harris served as a United States Senator from Pennsylvania from 1991 to 1995 and as the fifth president of Bryn Mawr College.  He served as CEO of the Corporation for National and Community Service from 1995 to 2001.  He was a special assistant on civil rights to President Kennedy and helped Sargent Shriver create the Peace Corps.  And he was an unofficial advisor to Dr. Martin Luther King, Jr.   I have been fortunate to serve alongside Harris on the Points of Light Board.  Harris is truly a statesman.  He has earned praise by presidents on both sides of the isle.  I have heard Presidents Bush (41), Clinton and Bush (43) laud Harris for his selfless dedication to not only service to others but encouraging others to also serve.  The stories, anecdotes and accolades of this heartwarming tribute are too many to include here.  Harris has been writing his memoirs and many of us have been urging him to finish.  This great man has been an inspiration to so many, including me, and his dedication and hard work for the betterment of this nation and the human race will be felt for years to come.  It has been a privilege to call him a friend.

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Peter and Jennifer Buffett on Philanthropy

The USC Center on Philanthropy and Public Policy hosted the Buffett’s as part of their Distinguished Speakers Series.  Titled “A Philanthropic Journey: A Conversation with Jennifer and Peter Buffett,” was moderated by Geoffrey Cowan.  And it was a journey.  It was fascinating how Peter’s father, Warren Buffett, initially gave them $100,000 to give, then $10 million.  A good test that lead to the $1 Billion gift to their foundation, NoVo, in 2007.  NoVo in Latin means: change, alter, invent.   Their main focus is to empower women and girls as the primary agents of change.  Jennifer talked about the importance of girls being emotionally prepared, to be attentive and learn, which is the basis for their Social and Emotional Learning Initiative.  When asked how they determine where to invest, Peter responded by saying “we look for great leaders doing transformational things.  We do not look at liveson a map.”   Jennifer talked about the importance of capacity building with organizations that are having an impact but could do so much more if they had the proper structure and resources.  They have told really good NGOs to take a break, take a breath and lets work on capacity building, we’ll keep you going during the process.  They believe in giving more than the 5% required payout each year with Peter saying “move the money in a responsible way, the problems are now!”  Jennifer closed by saying something that really struck me: “We went from the day to day of living our small stories, to now taking responsibility and living the large story.” http://cppp.usc.edu/ http://novofoundation.org/

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Entrepreneurs Foundation Corporate Citizenship Conference

Today I spent the day in the Silicon Valley with representatives from many of the world’s most admired technology companies.  Hosted at the EBay campus, I was heartened to see the importance of employee engagement woven in to many of the discussions of the day.  Some of the nuggets I took away:  “The courage to see our future.”  “Now is the time for boldness.” “Four stages to transformation: customized, engaging, collaborative, missional.”  Lalitha Vaidyanathan, a managing director of FSG, talked about the concept of Shared Value of which I am a strong proponent.  Much of the content of the conference will be on the EF website.  They are a great organization that works for stronger companies and stronger communities.  www.efcsr.org

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Starbucks: A View of their Values, Culture and Responsibility from the Inside

The Points of Light Corporate Service Council (CSC) spent a day and a half at Starbucks Corporate Support Center (headquarters) in Seattle as the location for its meeting.  Robust discussions took place between excellent speakers and the representatives of leading companies that were in attendance.  What struck me throughout our time at Starbucks is how values and culture permeate this historic building and throughout their operations globally.  The convening was hosted by CSC Chair and Starbucks President of the U.S. and the Americas, Cliff Burrows.  Cliff was an active participant with us for the two days.  He talked about Starbucks position in the community as the third place (or location) between home and work.  “A gathering place of people, a place when they show up they feel a connection.”  And of their employees (Partners) “it’s not what we do, it’s the permission we give… to do the right thing.”   “This is important as People influence people.  Society changes over time.”  Obviously coffee is central to what Starbucks does and who it is, in fact the coffee tasting room, where beans are sampled from all over the world by experts, is located adjacent to the executive suite as quality is critical and CEO Howard Schultz drops in regularly to discuss the coffee.  That hands on approach was evident everywhere including the half hour we were able to spend with Howard Schultz talking about his vision.  Not only his vision for Starbucks, but for America and the world.  He talked about the widening gap between the haves and the have nots and how Starbucks can use its scale for good and to speak out.  He says we have a crisis in confidence in leadership in DC as well as the State level.  “Thirty-nine States are on the verge of insolvency.  Something is fundamentally wrong.  We deserve better.”  “There is a lack of a sense of urgency by our leaders.”  It’s not social responsibility, it’s about shared value.  Our business is based on a balance of profitability and social conscious.”  He then talked about the challenges that Starbucks was facing at the start of the economic downturn in 2008.  He said that they had to make some difficult business decisions, but it was “our values and the fabric of those values, that held us together during challenging times.” Know that my excitement and energy after my time at Starbucks was not from a caffeine high from the ever present coffee (and lattes, frapachinos and tea) but from the values based culture that has led to the creation of this 40 year old global enterprise with a heart.  www.starbucks.com

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A Visit to the Gates Foundation

The Bill & Melinda Gates Foundation has a beautiful new campus in downtown Seattle.  With the Points of Light Corporate Service Council, we had an opportunity to meet with David Bley and also experience their new Visitor Center.   The LEED–NC Platinum campus is design to operate efficiently for more than a century.  The visitor center is divided into galleries that explore the innovative work that the Gates Foundation, and its partners, are tackling  to address some of the world’s most difficult challenges.  “Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives.”   David Bley, director of the Pacific Northwest Initiative focuses on work to help vulnerable children and families in the Foundations’ home region.  We discussed with him the collaborative approach that Gates takes with NGOs around the world as well as working with business and we also talked about the Foundations’ education strategy.  www.gatesfoundation.org

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