Sustainable Excellence, a new book about The Future of Business in a Fast-Changing World

This afternoon I had an opportunity to hear Aron Cramer and Zachary Karabell speak on their new book, Sustainable Excellence.  I have known Aron through his leadership in this field for many years as head of Business for Social Responsibility.  Zachary approaches this topic from a different perspective as a money manager, an author of 10 books and a CNBC contributor.  It was fascinating to listen to them talk about the critical importance of business strategies in not only bolstering the bottom line but tackling some of the world’s biggest challenges.  We have all known that sustainability as a practice is the right thing to do, but as scholars and business practitioners go deeper in this work, this book illustrates that it really is a competitive advantage and essential to long term growth.  Now how do we get these principles imbedded in all businesses, small and large, and in every part of the globe?http://www.csrwire.com/csrlive/commentary_detail/3259-Sustainable-Excellence-The-Future-of-Business-in-a-Fast-Changing-World